This program is designed to cultivate high-level, versatile talent capable of meeting the demands of modern market economies. Students will gain comprehensive knowledge in management, economics, marketing theories, and methods, while emphasizing the development of humanistic values, scientific literacy, and integrity.The curriculum emphasizes practical skills in discovering, analyzing, and solving real-world marketing problems.

Key Features

Comprehensive Knowledge Base: Mastery of fundamental theories in management, economics, and marketing.

Practical Skills Development: Focus on market research, marketing strategy development, advertising planning, sales management, and data analysis.

Multi-Disciplinary Integration: Combination of theoretical knowledge and practical skills to address complex marketing challenges in various industries.

Emphasis on Innovation and Problem-Solving: Ability to apply knowledge creatively to solve real-world marketing issues.

Humanities and Integrity Focus: Emphasis on humanistic values and ethical principles in business practices.

Career Prospects

Diverse Career Paths: Graduates can pursue careers in market research, marketing strategy, advertising, sales management, and data analysis across various sectors.

High Demand for Skills: The program equips students with skills that are in high demand across enterprises, government agencies, and international organizations.

Leadership and Management Opportunities: Graduates are expected to step into roles as marketing engineers, managers, or business strategists, equipped with the skills necessary to lead marketing and management functions.

Strong Career Growth Potential: The demand for skilled marketing professionals is growing, making this an excellent field for long-term career development.