International students from Jiangsu University delivered an impressive performance at the 2026 "Belt and Road" Business Elite Challenge Brand Planning Competition (International Student Track). The national finals took place from May 29 to 31 in Sanmenxia, Henan Province.

Among the 87 top teams that advanced to the finals from across the country, four represented Jiangsu University. Their members came from Russia, Malaysia, Azerbaijan, Uzbekistan, and other countries, with majors ranging from International Trade, Business Administration, and E-commerce to International Chinese Education, Food Science and Engineering, and Computer Science.

All four Jiangsu University teams walked away with prizes. "Malaya·Heliora" captured First Prize and advanced to the championship round, where they secured national third place. "Pear Power Squad" took home Second Prize, while "Silk Road Vinegar Team" and "Light Sweet Planning Team" each earned Third Prize.

The competition was built around real business projects, giving students hands-on experience in brand planning, international marketing, and cross-cultural communication. Through their work, they also brought authentic Chinese stories to life in a practical and meaningful way.

（OEC）