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2022-05-09

International Publisher Springer Published a Casebook Edited by Jiangsu University

International Publisher Springer, a world-famous academic publishing organization, published a book titled Casebook of Chinese Business Management by Jiangsu University. Springer selected the book as one of their "Management for professionals" series. This book took three years of editing and 11 professors with rich case study experience for it to be complete. Based on the investigation, this book covers the significant theoretical aspects of management principles such as planning, organizing, leading, controlling, and innovation. The 17 selected cases from manufacturing, retailing, technology/big data service, agriculture, and other industries cover strategic management, entrepreneurial management, human-oriented management, information management, and organizational innovation management. 

Springer is famous for its rigorous academic attitude and strict publishing standards. As one of the largest academic publishing houses in the world, it has a history of nearly 180 years. Its publishing projects focusing on the fields of chemistry, engineering, computer, and other sciences, as well as the humanities and social sciences, have been affirmed by experts and scholars all over the world. The publication of this book fully recognizes the excellent case development strength and extensive influence of Jiangsu University.


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