Marketing-海外教育学院

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Marketing

PROGRAMS

This program is designed to cultivate high-level, versatile talent capable of meeting the demands of modern market economies. Students will gain comprehensive knowledge in management, economics, marketing theories, and methods, while emphasizing the development of humanistic values, scientific literacy, and integrity.The curriculum emphasizes practical skills in discovering, analyzing, and solving real-world marketing problems.

Program Features

Comprehensive Knowledge Base: Mastery of fundamental theories in management, economics, and marketing.

Practical Skills Development: Focus on market research, marketing strategy development, advertising planning, sales management, and data analysis.

Multi-Disciplinary Integration: Combination of theoretical knowledge and practical skills to address complex marketing challenges in various industries.

Emphasis on Innovation and Problem-Solving: Ability to apply knowledge creatively to solve real-world marketing issues.

Humanities and Integrity Focus: Emphasis on humanistic values and ethical principles in business practices.

Career Prospects

Diverse Career Paths: Graduates can pursue careers in market research, marketing strategy, advertising, sales management, and data analysis across various sectors.

High Demand for Skills: The program equips students with skills that are in high demand across enterprises, government agencies, and international organizations.

Leadership and Management Opportunities: Graduates are expected to step into roles as marketing engineers, managers, or business strategists, equipped with the skills necessary to lead marketing and management functions.

Strong Career Growth Potential: The demand for skilled marketing professionals is growing, making this an excellent field for long-term career development.

课程目录

course list

学院链接

school of management
学术要求

Academic Requirement: High School Degree

Score Requirement: Above 70% or B or equivalent

HSK Requirement: HSK 4
毕业要求

In order to graduate, Chinese-taught International undergraduate students should achieve Level 5 in Chinese proficiency exam (HSK), with a total score of 180 or above in listening, reading, and writing.

In order to receive a graduation certificate, Chinese-taught International undergraduate students should complete all courses and procedures specified in the training plan, obtain all credits specified in the training plan and meet the graduation requirements within the prescribed study period.

In order to receive a bachelor’s degree certificate, Chinese-taught International undergraduate students must have an average GPA of 1.8 and meet other conditions for awarding a bachelor's degree within the prescribed study period.
费用结构

Following expenses are for first year only

Application Fees: CNY 200

Registration Fees: CNY 400

Physical Examination: CNY 550 (to be paid to Entry-Exit Inspection undefinedamp; Quarantine Bureau)

Annual Expenses from first year to last year

Tuition fee: CNY 18,000 / year.

Accommodation: CNY 4,500 to 4,900 per person per academic year (Double-room)

Insurance: CNY 600 / year (to be paid to the life insurance company)

Resident Permit: CNY 400 every time (to be paid to Public Security Bureau by candidate)

Books: Flexible, about CNY 600 / year

Living expenses: Approximately CNY 1,000 /month (Depends on your personal budget)
申请材料

1. Apply at “Online Application System” http://admission.ujs.edu.cn;

2. Passport: A scanned copy of the passport's main page (valid until after September 30, 2025). Applicants with previous experiences in China should provide scans of all documents related to Chinese visas and residence permits.

3. High School Diploma: The original or notarized copy of the high school diploma. Current high school graduates should provide a pre-graduation certificate issued by their schools (graduation date should be before February 28, 2025). Upon registration, the official high school diploma must be submitted.

4. High School Transcripts: The original or notarized copy of all high school course transcripts.

5. English Proficiency (For English-Taught Programs): Applicants for programs taught in English must provide copies of their IELTS, TOEFL, or Duolingo English Test scores. IELTS scores should be above 5.5, TOEFL scores should be above 80, or Duolingo scores should be above 85.

6. Personal Statement: A self-statement of intent for studying in China (no less than 800 words), written in either Chinese or English. The content should include personal educational and work experiences, motivations for studying in China, reasons for selecting the specific major, and post-graduation personal development plans.

7. Foreigner Physical Examination Form: Applicants must undergo a medical examination following the items listed in the form. The examination results are valid for 6 months.

8. Financial Statement: Either the family deposit certificate, property certificate or parent/guardian income certificate with a recommended minimum value of $5,000 USD or equivalent.

9. Non-criminal Record within 6 months.